University of Washington Football

Working with the University of Washington football program, our team at Todd’s Custom Kicks were able to create custom footwear for the incoming 2023 recruits. The aim of this project was to create a moment for national signing day that was not only memorable for the kids, but also bringing excitement to the fanbase. Each shoe created was unique to the player. As seen below the shoe features the area codes of the kids hometown, as well as the area code for the University. All shoes featured specific color ways unique to the area the kids were from in correlation to the team colors, gold (California), purple (Washington), and black (all other states. Unique Icons were created as well, palm tree (California), space needle (Seattle).